The PERSONAL BRAND OPTIMIZER has been developed to complement the BRAND PREFERENCE MIX to enhance stakeholders’ preference.
Personal Brand Optimizer
News
This new position paper proposes specific concepts, methods and tools to support pharma companies’ field teams in...
This new position paper covers 5 key topics related to management, with pharma-related examples:
This new 457-slide report in English provides a documented, detailed and robust analysis of the French pharma...