Although face-to-face medical calls remain the most powerful channel to impact prescribing behavior, gaining access to physicians has never been so challenging.
However, most physicians are willing to meet with med reps, provided that those interactions are useful, engaging and well executed
This position paper is designed to help med reps turn each call into a high-impact experience, using three powerful tools:
- The Annual Evaluation Call,
- The Brand Preference Mix,
- The Service-Oriented Medical Call.