The “Pharma Marketing Tool Box” provides a clear, precise and concise review of the key concepts most relevant and useful in the context of pharmaceutical marketing
It includes a selection of practical, ready-to-use tools and methodologies, specifically developed for the strategic marketing planning process in the pharmaceutical industry
This user-friendly “tool box” has been designed to be an everyday reference book for both pharmaceutical executives and post-graduate students
DESCRIPTION
- Wire-bound handbook: 246 pages
- Publisher: Smart Pharma Consulting
- Language: English
- ISBN: 978-2-9531818-5-2