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Articles in open access

Jean-Michel Peny, President of Smart Pharma Consulting, has published 43 articles in national and international specialized journals, addressing key business issues related to the healthcare market

La réputation d’entreprise – Un nouvel enjeu stratégique

Le BPS, pour la ”justesse de voix”

Les marques sont-elles condamnées à mourir ?

Nosocomial Rotavirus infection in European countries

Financial requirements of immunisation programmes in developing countries: 2004-2014 perspective

The end of the back-up brands?

Making the most of maturity

Winning strategies in the French hospital market

Are generic defense strategies worth the effort?

ACE-inhibitors – an analysis of marketing strategy

Building prescriber loyalty