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Strategy: Generics
Articles in open access
Jean-Michel Peny, President of Smart Pharma Consulting, has published 43 articles in national and international specialized journals, addressing key business issues related to the healthcare market
What future for the French retail generic market?
Les génériques, ce n’est plus automatique
Quelles perspectives pour les génériques?
Princeps-génériques: faut-il pactiser avec l’ennemi?
What is the value of authorized generic agreements?
Barriers to substitution
How bright is the future for generics?
Lighting fire from wet timber in French generics market
Can generics really help to curb French healthcare costs
Is the sun rising for Japanese generics?
Entering the French retail generics market