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Articles in open access

Jean-Michel Peny, President of Smart Pharma Consulting, has published 43 articles in national and international specialized journals, addressing key business issues related to the healthcare market

Les médicaments en libre accès : la grande illusion

Le switch : solution ou danger ?

Des stratégies opposées pour les « big pharma »

Automédication : Quel attrait pour le marché mondial ?

Should big pharma sell their OTC business?

Thin pickings in dietary supplements

How bright are the prospects for self-medication in France?

Assessing the OTC market in France