Value of Established Brands – How to get the best of it?

For big pharma companies having a dynamic pipeline of innovative products, Established Brands represent an essential source of cash, while for less innovative ones, they are vital.

The « Value of Established Pharma Brands” provides strategic and tactical recommendations based on:

  • Smart Pharma Consulting experience
  • Literature search
  • Interviews of 16 senior executives from six pharma companies.

Best regards,