We are pleased to offer you this new position paper, which highlights our latest analyses regarding the French OTC market and its trends:
- OTC market share within the self-medication segment (2019-2023)
- Consumer journey from perceived need to delivery
- Top 10 OTC therapeutic areas, brands and companies (2023)
- Generic OTC market share (2010-2023)
- Value of generic OTCs for retail pharmacists
- Premium vs. generic OTC branding
- Evolutions in the OTC market
- OTC market sales forecasts (2023-2029)