This position paper provides specific insights for those who want to anticipate the global pharma market evolution over the 2019-2024 period, while considering the impact of the Covid-19
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Medical representatives are and should remain essential in creating a favorable image in the minds of prescribers...
Although face-to-face medical calls remain the most powerful channel to impact prescribing behavior, gaining access to physicians...
First line managers play a key role in ensuring the effective and efficient implementation of pharma companies’...