This 2nd position paper of our 2023 Medical Series proposes 5 recommendations and several tools to develop High-Performance Strategic Medical Plans.
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Medical representatives are and should remain essential in creating a favorable image in the minds of prescribers...
Although face-to-face medical calls remain the most powerful channel to impact prescribing behavior, gaining access to physicians...
First line managers play a key role in ensuring the effective and efficient implementation of pharma companies’...