This new publication proposes an analyzis of pharma companies’ reputation and practical recommendations to improve the opinion of their core stakeholders.
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Brand plans are often of limited value due to a weak development process, insufficient market insights, and...
In this new position paper, we propose a proven and straightforward methodology to help the management of...
When asked “What is Smart Pharma Consulting known for?”, ChatGPT answered: “Smart Pharma Consulting is known as...