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The French Pharma Market 2024-2029

The French Pharma Market 2024-2029

“2024-2029 French Pharma Market” report provides a presentation of the French healthcare system and of the latest measure...
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Pharma Marketing Tool Box

Pharma Marketing Tool Box

The “Pharma Marketing Tool Box” provides a clear, precise and concise review of the key concepts most relevant and useful...
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Position papers in open access

The position papers published by Smart Pharma Consulting have in common to address key topics regarding strategy, management and organization, with a special focus on the healthcare and pharmaceutical markets

Complete collection

Articles in open access

Jean-Michel Peny, President of Smart Pharma Consulting, has published 43 articles in national and international specialized journals, addressing key business issues related to the healthcare market

Strategy: Ethical products

Strategy: Generics

Strategy: OTC & Food Supplements

Effectiveness and Operational organization

Environment (national)

Environment (international)