Strategy – Generic products - Smart Pharma

Smart Pharma Consulting offers articles

Jean-Michel Peny, President of Smart Pharma Consulting, has published 40 articles in national and international specialized journals, addressing key business issues related to the healthcare market

What future for the French retail generic market?

Les génériques, ce n’est plus automatique

Quelles perspectives pour les génériques?

Princeps-génériques: faut-il pactiser avec l’ennemi?

What is the value of authorized generic agreements?

Barriers to substitution

How bright is the future for generics?

Lighting fire from wet timber in French generics market

Can generics really help to curb French healthcare costs - 1999

Is the sun rising for Japanese generics?

Entering the French generics market

Pharma Corporate Strategy

Five Pharma Marketing Solutions

Evaluation of pharma distribution alternatives for high-priced drugs on the French retail market

Personal Brand Optimizer