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Jean-Michel Peny – Smart Pharma Consulting
1 rue Houdart de Lamotte, 75015 Paris
Tel: +33 (0) 6 11 96 33 78
Email: jmpeny@smart-pharma.com

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Smart Pharma Consulting offers articles

Jean-Michel Peny, President of Smart Pharma Consulting, has published 40 articles in national and international specialized journals, addressing key business issues related to the healthcare market

La réputation d’entreprise – Un nouvel enjeu stratégique

Le BPS, pour la ”justesse de voix”

Les marques sont-elles condamnées à mourir ?

Financial requirements of immunisation programmes in developing countries: 2004-2014 perspective

The end of the back-up brands?

Making the most of maturity

Winning strategies in the French hospital market

Are generic defense strategies worth the effort?

ACE-inhibitors - an analysis of marketing strategy

Building prescriber loyalty

NEW PUBLICATIONS

Digital Therapeutics - Challenges for Pharma Companies

Santé Numérique & Parcours patient

What Future for the Orphan Drugs Market? - Strategic Insights

Dietary Supplement & Baby Care Markets - Key learnings

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