Smart Pharma icon
  • About us
  • Consulting Services
  • Institute of Management
  • Smart Pharma Care
  • Library
  • News
Contact icon

Contact us

Jean-Michel Peny – Smart Pharma Consulting
1 rue Houdart de Lamotte, 75015 Paris
Tel: +33 (0) 6 11 96 33 78
Email: jmpeny@smart-pharma.com

Library

Home  >  Library  >  Strategy R&D – based products

Smart Pharma Consulting offers articles

Jean-Michel Peny, President of Smart Pharma Consulting, has published 40 articles in national and international specialized journals, addressing key business issues related to the healthcare market

La réputation d’entreprise – Un nouvel enjeu stratégique

Le BPS, pour la ”justesse de voix”

Les marques sont-elles condamnées à mourir ?

Financial requirements of immunisation programmes in developing countries: 2004-2014 perspective

The end of the back-up brands?

Making the most of maturity

Winning strategies in the French hospital market

Are generic defense strategies worth the effort?

ACE-inhibitors - an analysis of marketing strategy

Building prescriber loyalty

NEW PUBLICATIONS

High-Performance Strategic Medical Plans

MSLs' activities & best practices – Benchmarking study

Five Insights about the Pharma Industry - Truths & Untruths

Is France Attractive for Pharma Companies - Comparisons & Recommendations

Smart Pharma icon
SMART PHARMA CONSULTING 2019
  • About us
  • Consulting Services
  • Institute of Management
  • Smart Pharma Care
  • Library
  • News
  • Privacy policy
  • Terms of use
  • Sitemap