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Strategy R&D – based products
Smart Pharma Consulting offers articles
Jean-Michel Peny, President of Smart Pharma Consulting, has published 40 articles in national and international specialized journals, addressing key business issues related to the healthcare market
La réputation d’entreprise – Un nouvel enjeu stratégique
Le BPS, pour la ”justesse de voix”
Les marques sont-elles condamnées à mourir ?
Financial requirements of immunisation programmes in developing countries: 2004-2014 perspective
The end of the back-up brands?
Making the most of maturity
Winning strategies in the French hospital market
Are generic defense strategies worth the effort?
ACE-inhibitors - an analysis of marketing strategy
Building prescriber loyalty