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Smart Pharma Consulting offers articles

Jean-Michel Peny, President of Smart Pharma Consulting, has published 40 articles in national and international specialized journals, addressing key business issues related to the healthcare market

La Visite Médicale "Haute Performance"

La réputation d’entreprise – Un nouvel enjeu stratégique

Le BPS, pour la ”justesse de voix”

Les marques sont-elles condamnées à mourir ?

Financial requirements of immunisation programmes in developing countries: 2004-2014 perspective

The end of the back-up brands?

Making the most of maturity

Winning strategies in the French hospital market

Are generic defense strategies worth the effort?

ACE-inhibitors - an analysis of marketing strategy

Building prescriber loyalty