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Jean-Michel Peny – Smart Pharma Consulting
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Personal Brand Optimizer

18.09.2023
Position Papers

The PERSONAL BRAND OPTIMIZER has been developed to complement the BRAND PREFERENCE MIX to enhance stakeholders’ preference.

Position Papers
20.02.2026

Best-in-class Pharma Brand Plans

Brand plans are often of limited value due to a weak development process, insufficient market insights, and...
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Position Papers
21.01.2026

Pharma Affiliate Performance Optimization

In this new position paper, we propose a proven and straightforward methodology to help the management of...
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Non classé
13.01.2026

Smart Pharma Consulting viewed by ChatGPT

When asked “What is Smart Pharma Consulting known for?”, ChatGPT answered: “Smart Pharma Consulting is known as...
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