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Personal Brand Optimizer

18.09.2023
Position Papers

The PERSONAL BRAND OPTIMIZER has been developed to complement the BRAND PREFERENCE MIX to enhance stakeholders’ preference.

Position Papers
17.10.2025

Smart Pharma Views on Management – Part 1: 5 Key Topics

This new position paper covers 5 key topics related to management, with pharma-related examples:
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Report & books
25.09.2025

The French Pharma Market 2024 – 2029

This new 457-slide report in English provides a documented, detailed and robust analysis of the French pharma...
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Position Papers
29.01.2025

Therapeutic cannabis in France

This new position paper analyses the current situation and the market perspectives of the therapeutic cannabis in...
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