The PERSONAL BRAND OPTIMIZER has been developed to complement the BRAND PREFERENCE MIX to enhance stakeholders’ preference.
Personal Brand Optimizer
News
This new position paper highlights the role of Voluntary Trade Organizations (VTOs) in the French retail drug...
We are pleased to offer you this new position paper, which highlights our latest analyses regarding the...
While the examination of the PLFSS 2025 is underway in Parliament, and the Leem (French Pharmaceutical Professional...