PERSONAL BRAND OPTIMIZER 18.09.2023 Position PapersThe PERSONAL BRAND OPTIMIZER has been developed to complement the BRAND PREFERENCE MIX to enhance stakeholders’ preference.
Position Papers 26.06.2023Generative AI for pharma companies This new position paper describes and analyses the current and potential applications and value creation of Generative...
Position Papers 26.06.2023Generative AI for pharma companies This new position paper describes and analyses the current and potential applications and value creation of Generative...
Position Papers 6.06.2023Medical Affairs Best Practices In this 3rd position paper of its 2023 Medical Series, Smart Pharma Consulting analyses strategic, tactical and organizational best practices of...
Position Papers 6.06.2023Medical Affairs Best Practices In this 3rd position paper of its 2023 Medical Series, Smart Pharma Consulting analyses strategic, tactical and organizational best practices of...