Medical representatives are and should remain essential in creating a favorable image in the minds of prescribers regarding the:
- Products promoted
- Associated services
- Reputation of pharmaceutical companies
Therefore, we have developed the Personal Brand Optimizer, which enhances our Brand Preference Mix concept
This new position paper – in a clear and concise style:
- Defines Personal Branding and Personal Brand Preference in the business environment
- Introduces and describes the innovative concept named “Personal Brand Optimizer” and its associated measurement tool
- Designs a 4-step process to apply the Personal Brand Optimizer
- Recommends 7 imperatives to optimize the Personal Brand, to get preferred by target audiences