Pharma Business Strategy – Survival Toolkit

This position paper covers the following key issues:

  1. In which strategic segements and geographic areas do pharma companies play?
  2. Should we grow the market or our market share?
  3. How to assess strategic segments, our assets and capabilities?
  4. How to build an Advanced SWOT and develop scenarios?
  5. How to set objectives and craft a strategy?
  6. How to identify KSFs and enhance performance by managing them?