Medical representatives are and should remain essential in creating a favorable image in the minds of prescribers…
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Although face-to-face medical calls remain the most powerful channel to impact prescribing behavior, gaining access to physicians…
First line managers play a key role in ensuring the effective and efficient implementation of pharma companies’…
In the context of ongoing discussions around the 2026 PLFSS (Social Security Financing Act Project), this new…
This new position paper proposes specific concepts, methods and tools to support pharma companies’ field teams in…
This new position paper covers 5 key topics related to management, with pharma-related examples:
This new position paper analyses the current situation and the market perspectives of the therapeutic cannabis in…
We are pleased to offer you this complete collection of 1,700+ pages, including 66 position papers and…
This new position paper highlights the role of Voluntary Trade Organizations (VTOs) in the French retail drug…
We are pleased to offer you this new position paper, which highlights our latest analyses regarding the…