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Strategy & Market Access – 2021 Collection

19.10.2021
Position Papers

We have the pleasure to offer you the 2nd Part of our 2021 Collection, dedicated to Strategy & Market Access, following the 1st part dedicated to Pharma Market Insights.

Position Papers
14.11.2025

Personal Branding

Medical representatives are and should remain essential in creating a favorable image in the minds of prescribers...
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Position Papers
10.11.2025

High-Performance Medical Calls

Although face-to-face medical calls remain the most powerful channel to impact prescribing behavior, gaining access to physicians...
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Position Papers
6.11.2025

Best-in-class First Line Managers

First line managers play a key role in ensuring the effective and efficient implementation of pharma companies’...
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