Med reps remain the cornerstone of pharma companies’ sales effectiveness.
Building in this observation, we have developed the Personal Brand Optimizer, which is a practical and effective approach to boost the efficiency of medical calls, as illustrated below:
We propose a 4-step approach:
- The Personal Brand audit (e.g., self-diagnosis).
- The setting of a priority target of stakeholders (e.g., hospital leaders).
- The definition of a corresponding strategy.
- The implementation of tactics that will support this strategy.