This position paper presents facts and figures regarding the evolution of interactions between pharma companies and physicians, and makes practical recommendations to ensure regular and impactful interactions in the years to come
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Medical representatives are and should remain essential in creating a favorable image in the minds of prescribers...
Although face-to-face medical calls remain the most powerful channel to impact prescribing behavior, gaining access to physicians...
First line managers play a key role in ensuring the effective and efficient implementation of pharma companies’...