French health authorities will keep on supporting the development of the retail generics for economic reasons. However,…
News
We share market insights, concepts, methods and easy-to-use tools
The News section highlights Smart Pharma Consulting’s opinions, findings, insights, concepts, methods and tools, under the form of reports, position papers, articles and editorials
This new position paper gives an overview of the Anti-Obesity Medications market and is structured as follows:
Smart Pharma Consulting has supported 35 pharmaceutical companies in the crafting of more than 80 Brand Plans…
This position paper provides pharma companies with a practical approach and tools to set up a high-performance…
We are pleased to offer you this complete collection of 1,200+ pages, bringing together our publications since…
This position paper provides insights regarding Pharma Corporate Strategy and covers the following key issues:
This position paper provides five marketing solutions to address specific challenges faced by pharma companies: These five…
This position paper evaluates the distribution alternatives for high-priced drugs on the French retail pharma market, based…
The PERSONAL BRAND OPTIMIZER has been developed to complement the BRAND PREFERENCE MIX to enhance stakeholders’ preference.
This new position paper describes and analyses the current and potential applications and value creation of Generative…