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News
We share market insights, concepts, methods and easy-to-use tools
The News section highlights our opinions, findings, insights, concepts, methods and tools, under the form of reports, position papers, articles and editorials
This position paper provides insights regarding Pharma Corporate Strategy and covers the following key issues:
This position paper provides five marketing solutions to address specific challenges faced by pharma companies: These five…
This position paper evaluates the distribution alternatives for high-priced drugs on the French retail pharma market, based…
The PERSONAL BRAND OPTIMIZER has been developed to complement the BRAND PREFERENCE MIX to enhance stakeholders’ preference.
This new position paper describes and analyses the current and potential applications and value creation of Generative…
In this 3rd position paper of its 2023 Medical Series, Smart Pharma Consulting analyses strategic, tactical and organizational best practices of…
This 2nd position paper of our 2023 Medical Series proposes 5 recommendations and several tools to develop High-Performance…
In this position paper – the first of our 2023 Medical Series – we provide insights and…
In this position paper we have selected and analyzed 5 key topics that are specific to the…