The PERSONAL BRAND OPTIMIZER has been developed to complement the BRAND PREFERENCE MIX to enhance stakeholders’ preference.
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This new position paper describes and analyses the current and potential applications and value creation of Generative…
In this 3rd position paper of its 2023 Medical Series, Smart Pharma Consulting analyses strategic, tactical and organizational best practices of…
This 2nd position paper of our 2023 Medical Series proposes 5 recommendations and several tools to develop High-Performance…
In this position paper – the first of our 2023 Medical Series – we provide insights and…
In this position paper we have selected and analyzed 5 key topics that are specific to the…
This new position paper supplements the 320-page report entitled “The French Pharma Market 2022 – 2027 – Strategic Implications for Pharma…
2016 – 2022 COMPLETE COLLECTION – Insights – Concepts – Methods – Tools – We have the pleasure…
For big pharma companies having a dynamic pipeline of innovative products, Established Brands represent an essential source…
In this study, commissioned by the Gemme (French association of generics manufacturers), Smart Pharma Consulting has assessed the…