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Jean-Michel Peny – Smart Pharma Consulting
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Home  >  News  >  Position Papers
12.02.2024

Anti-Obesity Medications Market

This new position paper gives an overview of the Anti-Obesity Medications market and is structured as follows:

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Position Papers
2.02.2024

High Performance Pharma Brand Plans – The 5 Pitfalls to avoid

Smart Pharma Consulting has supported 35 pharmaceutical companies in the crafting of more than 80 Brand Plans…

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Position Papers
22.01.2024

Accessing & Convincing Physicians

This position paper provides pharma companies with a practical approach and tools to set up a high-performance…

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Position Papers
8.01.2024

Smart Pharma Complete Collection 2016 – 2023

We are pleased to offer you this complete collection of 1,200+ pages, bringing together our publications since…

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Position Papers
30.11.2023

Pharma Corporate Strategy – Survival Toolkit

This position paper provides insights regarding Pharma Corporate Strategy and covers the following key issues:

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Position Papers
13.11.2023

Five pharma marketing solutions to outperform the competition

This position paper provides five marketing solutions to address specific challenges faced by pharma companies: These five…

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Position Papers
25.10.2023

Evaluation of pharma distribution alternatives for high-priced drugs on the French retail market

This position paper evaluates the distribution alternatives for high-priced drugs on the French retail pharma market, based…

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Position Papers
18.09.2023

Personal Brand Optimizer

The PERSONAL BRAND OPTIMIZER has been developed to complement the BRAND PREFERENCE MIX to enhance stakeholders’ preference.

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Position Papers
26.06.2023

Generative AI for pharma companies

This new position paper describes and analyses the current and potential applications and value creation of Generative…

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Position Papers
6.06.2023

Medical Affairs Best Practices

In this 3rd position paper of its 2023 Medical Series, Smart Pharma Consulting analyses strategic, tactical and organizational best practices of…

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Position Papers
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